The best form of marketing for any industry is also the most affordable: word of mouth. Artists, in this case, photographers, find that the better they are, the less they have to advertise because prior customers tend to spread the word to their friends, and so on. Additionally, there is a preconceived notion outside of the artistic community that if a photographer is forced to advertise by conventional means, then that person must not be as talented as photographers customers have “heard” about.
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